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Regardless of the type of investment, there will always be some risk
involved. You must weigh the potential reward against the risk to decide
whether it's worth putting your money on the line. Understanding the
relationship between risk and reward is a crucial piece in building your investment
philosophy.
Investments—such as stocks, bonds, and mutual funds—each
have their own risk profile, and understanding the differences can help you
more effectively diversify and protect your investment portfolio.
Let's face it, we're not as calm and rational as we claim to be. In fact,
one of the inherent flaws in investor behavior is the tendency to be emotional.
Many individuals claim to be long-term investors until the stock market begins
falling, which is when they tend to withdraw their money to avoid additional
losses.
Many investors fail to remain invested in stocks when a rebound occurs. In
fact, they tend to jump back in only when most of the gains have already been
achieved. This type of buy high, sell low behavior tends to cripple investor
returns.
Investors who pay too much attention to the mutual fund market tend to
handicap their chances of success by trying to time the market too frequently.
A simple long-term buy-and-hold strategy would have yielded far better results.
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