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25Th July 2016
Verizon Communications, the largest US
wireless communications service provider, was set to acquire Yahoo's ailing
core internet business for about $4.8 billion on Monday. The Total Investment & Insurance Solutions
The deal will allow Verizon to get Yahoo's
online assets including search, mail and instant messaging, along with its ad
technology and land holdings, tech website Quartz reported.
The deal will mean an end to the struggle to
survive for Yahoo, which was valued at over $125 billion at its peak in January
2000 when the dot com bubble was nearing its end. The Total Investment & Insurance Solutions
Following the sale, the company will be left
with about $41 billion it invested in the Chinese e-commerce company Alibaba as
well as Yahoo Japan.
Verizon makes most of its money from mobile
phone connections while Yahoo generated more than twice as much revenue from
search and display ads on desktop computers than it did from its so-called
MAVENs businesses (Mobile, Video, Native and Social).
If we look closely, Yahoo Mail struggles
while its Messenger is almost nowhere. The only known Yahoo business today is
photo-sharing website Flickr.
Verizon's acquisition of Yahoo follows its
acquisition of AOL which has properties like The Huffington Post, Techcrunch
and Engadget, among others.
Marissa Mayer, who was appointed Yahoo CEO in
2012, struggled hard to try to position Yahoo as a "mobile" company. The Total Investment & Insurance Solutions
The acquisition provides more evidence that
it sees online content and advertising as a primary way to increase growth,
according to Quartz.
It is expected that by combining various
tools from AOL, Yahoo, and its own operations, Verizon might be able to mount a
credible challenge to Google and Facebook -- its two dominant competitors.
Verizon may also leverage millions of viewers
of Yahoo's News, Sports and Finance to complement its own popular properties
like TechCrunch and Huffington Post. The
Total Investment & Insurance Solutions
Earlier in June this year, executives from
the micro-blogging website Twitter met Yahoo CEO Marissa Mayer to discuss
merger possibilities.
However, according to the New York Post,
Twitter appeared mainly interested in taking information out of Yahoo and it
bowed out of the bidding process soon. Twitter CEO Dorsey did not show up for
the Yahoo meeting.
Trying to revive it's ailing business, Yahoo,
which was found in 1994, also held talks with Facebook in March this year about
an advertising partnership to allow the social networking site to sell ads on
Tumblr. The Total Investment & Insurance
Solutions
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