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10
March 2017
Britain's
newspaper industry has called for an investigation into Google and Facebook's
role in the spread of fake news, media reported. The Total Investment & Insurance Solutions
Amid
fears of fake news undermining democracy, a group of cross-party MPs in Britain
launched an inquiry into the rise of the phenomenon earlier in 2017.
In
a recommendation to the Culture, Media and Sport Committee's fake news inquiry,
the News Media Association (NMA), which represents national and local
publishers, advised the MPs to probe the role of Google and Facebook in the
rise of fake news.
The
media body said that the digital advertising supply chain which favours fake
news and helps it to thrive was "murky at best, fraudulent at worst",
Belfast Telegraph reported on Thursday.
The
body called for an "urgent investigation" by regulators such as Ofcom
and the Competition and Markets Authority into its impact on Google and
Facebook.
Fake
news is more likely to be spread on sites such as Facebook due to an algorithm
which measures stories' worth based on virality, Lucy Gill, legal policy and
regulatory affairs adviser at the NMA, was quoted as saying. The Total Investment & Insurance Solutions
In
the digital platforms, fake news stories may emerge more profitable than real
news in terms of clicks and advertising revenue because they are more likely to
go viral.
Fake
news "farms" deprive real news publishers of valuable advertising
revenue as well as profiting because they do not incur the same costs,
including paying professional journalists, the media body suggested.The Total Investment & Insurance Solutions
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