Contact Your Financial Adviser Money Making MC
20
March 2017
UK-based
retail chain Marks and Spencer on Monday became the latest firm to pull its
online advertising from Google platforms over fears it is appearing next to
extremist content.
It
follows a UK government decision to remove its adverts from YouTube -- which is
owned by Google -- after it emerged they had appeared alongside content from
supporters of extremist groups, the BBC reported. The Total Investment & Insurance Solutions
RBS,
Lloyds and HSBC also announced similar moves over the weekend.
Google
has said it does not always "get it right" and will improve.
The
move follows a recent investigation by The Times, London, which found adverts
from a range of well-known firms and organisations had appeared alongside
content from supporters of extremist groups on the YouTube video site. The Total Investment & Insurance
Solutions
An ad
appearing alongside a video earns the poster about 6 pounds ($8) for every
1,000 clicks it generates, meaning brands may have unwittingly contributed
money to extremists.
Last
week, ministers summoned Google for talks at the Cabinet Office after imposing
a temporary restriction on the government's own adverts, including for military
recruitment and blood donation campaigns. The Total Investment & Insurance Solutions
Others
such as fastfood chain McDonald's, beauty giant L'Oreal and luxury carmaker
Audi, as well as the BBC, the Guardian and Channel 4, have suspended their
advertising on both Google's search engine and YouTube site. The Total Investment & Insurance
Solutions
Sky
News and Vodafone are also considering suspending their ads.The Total Investment & Insurance
Solutions
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