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March 2017
Aim to
bring more locally-produced series and films to its Indian viewers, global
internet TV network Netflix on Monday announced strategic partnerships with
Airtel, Videocon d2h and Vodafone. The move is to offer Netflix services over
the top (OTT) through these companies' direct-to-home and mobile platforms. The Total Investment & Insurance
Solutions
"India
is more movie-centric and among the top three markets in terms of mobile usage.
We are investing heavily on content and will soon open an office in
Mumbai," Reed Hastings, Co-founder and CEO of Netflix, told reporters
here. The Total Investment &
Insurance Solutions
Netflix
launched its service globally in January 2016, including in India.
"In
2017, we will work on making our Indian service better in every dimension.
What's unique about Netflix is that we have got international originals and we
will focus on premium content," Hastings added. The Total Investment & Insurance Solutions
With
these partnerships, Netflix's critically-acclaimed programmes like 'House of
Cards' and 'Narcos and The Crown' will be easily accessible to consumers across
direct-to-home and mobile platforms throughout the country. The Total Investment & Insurance
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"In
the months and years to come, we look forward to bringing our Indian members
more compelling stories from all over the world, an ever-improving viewing
experience and incredible joy," Hastings added. The Total Investment & Insurance
Solutions
Bharti
Airtel will integrate the Netflix app into its direct-to-home service
throughout the country.
"Airtel
has been a pioneer in bringing the best of global content and products to its
customers. We are delighted to partner Netflix to bring their popular content
to our customer on one of our key digital platforms," Said Gopal Vittal,
Managing Director and CEO (India & South Asia), Bharti Airtel.
Netflix
will also be integrated into the Videocon d2h set-top box, allowing viewers to
instantly access Netflix by clicking a dedicated Netflix button on the remote
control.
"We
are delighted to have Netflix as a partner on our HD Smart Connect STB. This
partnership strengthens our DNA of innovation by providing an instant TV screen
experience for Netflix users in a seamless manner," added Saurabh Dhoot,
Executive Chairman, Videocon d2h.
In the
mobile space, Netflix will partner with Vodafone on pre-paid programs and will
enable payment integration, allowing Vodafone customers in India to pay for
their Netflix subscriptions via their monthly bill. The Total Investment & Insurance
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"We
are proud to be the first mobile partner of Netflix in India and look forward to
offering its rich content to further delight our millions of customers",
said Sandeep Kataria, Director Commercial, Vodafone India. The Total Investment & Insurance
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Coming
soon on Netflix will be Marvel's "Iron Fist" and new seasons of
"Orange is the New Black" and "House of Cards". The Total Investment & Insurance
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Later
this year, members will have exclusive access to Netflix original films such as
"War Machine" starring Brad Pitt and Sir Ben Kingsley;
"Okja" starring Jake Gyllenhaal, Tilda Swinton and Paul Dano;
"Our Souls at Night" from acclaimed Indian director Ritesh Batra and
starring Robert Redford and Jane Fonda; and "Bright", starring Will
Smith and Joel Edgerton.
"Working
with some of India's top artists, we cannot wait to bring more locally-produced
series and films to our more than 93 million members households around the
world," Hastings told reporters.The
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