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21
March 2017
A
day after Reliance Jio lodged a complaint with the advertising watchdog against
broadband tester Ookla declaring Airtel as the "Fastest Mobile
Network" in India, Ookla on Tuesday clarified that test was based on third
and fourth quarter data of 2016.
On
Monday, Reliance Jio had complained to the Advertising Standards Council of
India (ASCI) against Ookla's testing. The Total
Investment & Insurance Solutions
"Ookla
named Airtel as the 'Fastest Mobile Network' in India based on data from Q3 and
Q4 of 2016. When analysing markets, like India, we take many factors into
consideration, including dual SIM devices, network technology, device types and
more," said Jamie Steven, COO, Speedtest by Ookla, in a statement. The Total Investment & Insurance Solutions
"In
addition to what the user sees on their mobile application as they take a test
in real time, we apply a rigorous methodology while aggregating the data which
uses a variety of internal data sources that control potential variability in
the market," he said.
"We
have taken dual SIM information into consideration and fully stand behind
Airtel being named 'India's Fastest Mobile Network'," Steven said.
"Ookla
has baldly stated that they stand by their results and has skirted the main
issue. We will initiate actions as we deem fit at appropriate forums. The
public should not be misled by these false claims based on the Ookla
results," said Reliance Jio spokesperson on Tuesday.
"The
claim of Airtel that it is India's fastest network is false, misleading and
incorrect. The claim is being made by Airtel acting in a mala fide manner in
collusion with Ookla LLC, who profess to be experts in the domain space of
testing mobile internet speed," stated the letter sent by Reliance Jio to
the ASCI, the advertising watchdog on Monday.
Meanwhile,
Rajiv Mathrani, Chief Brand Officer, Bharti Airtel, said in a statement on
Tuesday: "We are rather amused by the allegations being made against our
campaign. We believe that this is a deliberate attempt to malign our brand and
misguide customers through a campaign of misinformation, which is something we
now come across on a regular basis, in particular, on social media
platforms." The Total Investment & Insurance
Solutions
"The
core issue is that the speedtest results are attributed to the primary SIM even
though the SIM for which the data speedtest is conducted is the secondary SIM
in the case of dual-SIM phones," said Jio spokesperson on Tuesday.
"In
India, more than 90 per cent of 4G phones are dual-SIM. Therefore, there is no
guarantee that the speed which is attributed to Airtel is of the Airtel data
network. We are surprised that Ookla in its press release has not talked about
this issue even though they had acknowledged the blunder to us earlier,"
the spokesperson stated.
Newcomer
Reliance Jio, which has over 100 million subscribers, has also separately
served a legal notice to Ookla for what it has termed as its "flawed"
test.
Jio
told ASCI that Ookla -- which had dubbed Airtel as "Officially The Fastest
Network" -- does not have any accreditation from the Indian government.
"Without
prejudice to the above, in any event, the way the award is being projected
misleads the public into believing that Airtel has the fastest network today,
that is when the advertisements are being aired/published," the letter
said.The Total Investment & Insurance
Solutions
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