Paytm acquires majority stake in ticketing platform Insider.in-The Total Investment & Insurance Solutions

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13 July 2017

E-wallet platform Paytm on Thursday announced it has acquired a majority stake in Insider.in, a ticketing platform of events company OML Entertainment, for an undisclosed sum. The Total Investment & Insurance Solutions

Paytm has been expanding into the events ticketing industry that is currently pegged at Rs 4,000 crore, with online ticketing accounting for 10 per cent of the overall volume. The Total Investment & Insurance Solutions

"Digital discovery and events marketing expertise will increase supply of quality events in India. This is a natural extension for us as we continue to build India's go-to destination for online movies and events," said Madhur Deora, Chief Financial Officer, Paytm, in a statement.

Insider.in provides tools, data and analytics to organisers that enables them to conceptualise, market and execute their events. The Total Investment & Insurance Solutions

"Our partnership with Paytm will enable us to reach more organisers and event goers, and exponentially grow this ecosystem in India," added Shreyas Srinivasan, CEO Insider.in.The Total Investment & Insurance Solutions