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2
August 2017
While
overall global smartphone shipments grew 3 per cent Year-over-Year (YoY)
reaching 365 million units in the second quarter of 2017, Chinese brands have
emerged as the dominant force, making a dent in Apple's market share, a report
said on Wednesday.
According
to the market research firm Counterpoint Research, Chinese smartphone brands
marked a record 48 per cent market share worldwide with India, South Asia and
Africa remaining as key focus geographies. The Total Investment & Insurance Solutions
Xiaomi
(60 per cent), Vivo (45 per cent), Oppo (33 per cent) and Huawei (20 per cent)
were the fastest growing brands with increasing overseas smartphones shipments
(YoY).
"Chinese
brands have been successful in not only cementing their positions in their home
country but also managing to expand beyond mainland China at the same time,"
said Tarun Pathak, Associate Director, Counterpoint Research, in a statement.
"They
have backed their channel strategies with aggressive marketing spend in both
above-the-line and below-the-line campaigns," he added.
According
to Counterpoint, these brands will continue to expand their reach beyond China
during the second half of this year. The Total
Investment & Insurance Solutions
Samsung
led the smartphone market by volume with a market share of 22 per cent.
However, its shipments recorded only a marginal growth of 4 per cent annually
during the quarter.
Apple's
global smartphone market share declined due to seasonality.
On
Tuesday, Apple revealed third quarter results, saying iPhone sales were up 1.6
per cent to 41.03 million. The Cupertino-based tech giant sold 40.4 million
iPhones a year earlier.
"Demand
for older generation iPhones remained strong in markets like Russia, India,
Vietnam, Indonesia and other fast-growing markets," Pathak noted.
"Many
users are likely to delay their purchase of a new iPhone in anticipation of the
much awaited iPhone 10th anniversary edition which is expected to be a
super-cycle for Apple - though supply-side challenges might limit the initial
volumes available," he added.
Apple's
decline in China continues as Oppo, Vivo and Huawei posted record Q2 2017
shipments in the country.The Total
Investment & Insurance Solutions
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