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20 November 2017
 |
India's digital ad (The Total Investment & Insurance
Solutions)
Riding
on growing demand for smartphones and falling data prices, digital advertising
spend in the country is likely to rise to Rs 13,000 crore ($2 billion) by
December 2018 at annual growth rate of 35 per cent, a survey said here on
Monday. The Total Investment & Insurance
Solutions
According
to the Assocham-KPMG joint study, the digital ad spending is expected to witness
an exponential increase from the current level of Rs 9,800 crore due to
widespread availability of 3G/4G services and the on-going surge in internet
penetration in the country.
"The
digital advertising spend was estimated to be around Rs 7,500 crore at the end
of 2016," the survey noted. The Total
Investment & Insurance Solutions
"Around
50 per cent of their overall advertising spend was on digital followed by
e-commerce, telecom, technology, banking and financial services and insurance
companies," it added. The Total
Investment & Insurance Solutions
The
survey highlighted that the digital advertisement industry is growing rapidly
as there is a growth in digital communication devices around the world, and the
increase in smartphones, tablets is enabling advertisers to reach a wider
audience. The Total Investment & Insurance
Solutions
"The
digital advertisements are flexible and can be adapted for any kind of device
like television, laptop, tablet or smartphone," the report said.
The
two-way interactive capability and the ability to customise the ad for target
audience also made digital advertisements more effective, it added.The Total Investment & Insurance Solutions
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