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18
December 2017
 |
Apple (The Total
Investment & Insurance Solutions)
After
the government hiked the customs duty from 10 per cent to 15 per cent for
mobile handsets last week, Apple on Monday became the first manufacturer to
raise prices (on MRP) across iPhone models, except iPhone SE that the company
assembles in the country. The Total Investment & Insurance
Solutions
"As
expected, Apple has increased the iPhone prices. The interesting thing now is
to see how the Indian Apple community react to this," Tarun Pathak,
Associate Director, Mobile Devices and Ecosystems, Counterpoint Research, told
IANS.
iPhone
X lovers will have to shell out Rs 92,430 for the 64GB variant, which was
earlier available for Rs 89,000. The Total Investment & Insurance
Solutions
The
256GB variant will now cost Rs 1,05,720 from the earlier price of Rs 1,02,000.
An
Apple official had told IANS last week that the government's decision to hike
the customs duty from 10 per cent to 15 per cent for mobile handsets, is a
statutory industry-wise hike. The Total Investment & Insurance
Solutions
The
iPhone 8 will now be available for Rs 66,120 (64GB variant) and Rs 79,420 for
the 256GB variant. The Total Investment & Insurance
Solutions
The
iPhone 8 Plus will cost Rs 75,450 for 64GB variant and Rs 88,750 for the 256GB
varient. The Total Investment & Insurance Solutions
The
Cupertino-based iPhone maker is also seeking tax relief and other incentives
from the government to begin assembling more handsets in the country.
Industry
analysts had said that Apple had two choices after the customs duty hike --
either to increase the prices or start assembling more in the country.
Apple
is currently assembling iPhone SE model at its Bengaluru facility with Wistron
Corporation, its Taiwanese manufacturing partner.
Domestic
and some China-based manufacturers will not be affected as much as most of them
are assembling a lot in the country and just need to rev up their assembly
lines, Pathak added.The Total Investment
& Insurance Solutions
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