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16 January 2018
 |
| Patanjali Ayurved (The Total Investment & Insurance Solutions) |
Baba
Ramdev-led Patanjali Ayurved on Tuesday announced partnership with several
leading e-tailers and aggregators to give a big push to online sales of its
swadeshi range of FMCG products.
The Total Investment & Insurance Solutions
Patanjali
Ayurved has announced tie-up with online websites including- PayTM Mall, Big
Basket, Flipkart, Grofers, Amazon, netmeds, 1mg and Shopclues through which its
range of products will be available on various online platforms.
At a
function in New Delhi, founder Ramdev said that Patanjali's online venture is
capable of catering up to 10 lakh crore products daily. These partnerships with
e-tailers will be in addition to its own portal patanjaliayurved.net, where the
company is selling its products online.
Ramdev
further added that the company has a target production capacity of Rs 1 lakh
crore by next year. Around Rs 50,000 crore production capacity will be started
this year, he said.
The Total Investment & Insurance Solutions
"Online
mechanism aims to provide convenient and efficient option along with extension of
traditional retail market," Ramdev said while announcing the partnerships. The Total Investment & Insurance
Solutions
Some
of Patanajali's products are already available on several online platforms
through various other sellers but this would allow the Haridwar-based firm to
systematically place its range of products.
Recently,
Patanjali had forayed into kids and adult diapers and affordable sanitary
napkins segments. The
Total Investment & Insurance Solutions
Last
month, it had also announced to venturing into solar equipment manufacturing.
Besides FMCG (fast-moving consumer goods) segment, Patanjali Ayurved is present
in other sectors such as education and healthcare. In 2016-17, it had crossed a
turnover of Rs 10,500 crore and aims a two-fold growth this fiscal.The Total Investment & Insurance
Solutions
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