Contact Your Financial Adviser Money Making MC
31 January
2019
 |
Smartphone (The Total Investment & Insurance Solutions)
The
overall global smartphone market declined for the first time in 2018,
registering 4 per cent drop from 1,558.8 million unit shipments in 2017 to
1,498.3 million units 2018, Counterpoint Research said on Thursday.
The
fourth quarter smartphone shipments for 2018 recorded a decline of 7 per cent,
marking it the fifth consecutive quarter of smartphone decline.
Samsung
had 19 per cent share, followed by Apple and Huawei, both at 14 per cent,
globally. Xiaomi with 8 per cent market share was fourth.
"The
decline in smartphone shipments can be attributed to lengthening replacement
cycles in developed markets like US, China and Western Europe," said Tarun
Pathak, Associate Director at Counterpoint Research.
Smartphone
original equipment manufacturers (OEMs) tried to push sales by adding features
such as Artificial Intelligence (AI), multiple camera assemblies, full-screen
displays and in-screen fingerprint scanners, etc.
"But
consumers held on to their devices longer due to the absence of ground-breaking
innovations and higher prices of devices being offered by the OEMs,"
Pathak added.
Huawei,
OPPO and Vivo continue to dominate with strong performances in China, India,
Asia and parts of Europe.
Samsung
and Apple saw tough times as demand for their flagship phones waned due to
competition from affordable yet premium phones from Chinese brands such as
Huawei and OnePlus, the report said.
"The
collective smartphone shipment growth of emerging markets such as India,
Indonesia, Vietnam, Russia and others was not enough to offset the decline in
China, which was responsible for almost one-third of global smartphone
shipments in 2018," said Research Analyst Shobhit Srivastava.
Xiaomi
reached a record fourth position for the full year after two years of setbacks
thanks to immense growth in India.
It
has surpassed OPPO globally to take back the fourth position.
"BBK
Group (which owns OPPO, Realme, Vivo and OnePlus brands) is collectively the
world's third largest manufacturer, even bigger than Huawei in terms of
volume," said the report.
Huawei
continued to have its sights on Apple and should surpass Apple as the second
largest brand globally in 2019 if it does not face any sanctions from the US
the way ZTE was cut-off from American suppliers, noted the report.The Total Investment & Insurance Solutions
No comments:
Post a Comment